Original Game Boy Console (Clear / Play It Loud)

The Game Boy is an 8-bit handheld game console developed and manufactured by Nintendo. The first handheld in the Game Boy Family, it was first released in Japan in April 1989, then North America, three months later, and lastly in Europe, more than one year later.

The first update to the Game Boy's hardware design came on March 20, 1995, nearly six years after the console was first released, when Nintendo introduced various colored cases as part of the "Play It Loud!" campaign, known in Japan as Game Boy Bros This revision was purely cosmetic, with consoles now available in red, yellow, green, blue, black, white, and clear plastic cases, with screens featuring a darker gray bezel than on the original model.

Check out our full selection of Game Boy games here!